Our first franchise was opened in 2001 at 721 S. Sycamore Avenue in Sioux Falls. Interesting, the first franchise owner backed out of our deal of her purchasing this location. People told her it was not a good investment. We agreed to let her manage this location for a year to show her that our business model would work and this location would be successful. After only a couple months of this location in operation, she decided she would purchase our first franchise.
Needless to say, our first franchise was more successful than anyone imagined. The first year of operation our sales projections were easily surpassed. The success of this location continues today. It provides over 30 part time jobs and several full time jobs. It has created the “neighborhood” feel to an ice cream store, not the big corporate image. As it should be, we are locally owned and operated. It is recognized as having a great product served by great people.